‘Ongoing Love’ enables the elderly to feel socially participated. It is a campaign product with the form of a thick book, containing both a storybook and a box. The box part originally contains a kit that allows the elderly to initiate in this chain of good-deed system by talent donation. This donation of the elderly triggers a cycle of people to give gifts to each other in the box. Series of recordings of good deeds done in the process are delivered back to the elderly, telling them stories of the world they influenced.
Product Design Program, ID KAIST
2011